Designed for Discovery
Every texture, color, and crinkle serves a purpose. Lamaze toys are built around developmental milestones, helping babies learn through play from day one.
Safe for Curious Mouths
High-contrast patterns catch their eyes, but everything ends up in their mouths. All materials are rigorously tested and free from harmful substances.
Trusted by Parents for 25+ Years
Lamaze has been a go-to for new parents since the 1990s. It’s the brand that gets passed down, gifted at showers, and recommended in parenting groups.
Best Sellers
Liam The Lobster Clip-On Stroller and Car Seat Toy
This cute Liam the Lobster toy from Lamaze encourages bonding and early imaginative play.
Carson Clydesdale Horse Clip On Stroller Toy
This baby toy encourages close interaction and helps babies explore colors, textures, and sounds.
Arty Says Cheese Clip On Stroller Baby Sensory Toys
This stroller toy builds tactile and fine motor skills with varied textures and easy-to-grab rings.
Tummy Time Baby Mirror Toy
A double-sided activity mat with high-contrast black-and-white on one side and bright colors on the other.
Peek-a-Moo Friendly Barn – Sensory Toys
This 3D barn encourages nurturing play, with something new for your baby to discover on every side.
Accordion Bus On-The-Go Baby Playmat
This barn sparks early imagination with nurturing play and new discoveries on every side.
Baby Development Tips & Toy Updates
Receive weekly guides on sensory play activities and be the first to know about new developmental toys and special offers.
The Story Behind Every Stitch
Lamaze Doll started in a cramped Brooklyn apartment where a midwife-turned-designer got tired of seeing the same generic baby toys handed out at prenatal classes. We make developmental dolls that actually mirror what happens in those Lamaze breathing sessions — soft companions designed to grow with your baby from those first bleary-eyed weeks through the chaos of toddlerhood. Each doll gets engineered with the same obsessive attention that new parents give to car seat installation manuals, except ours come with crinkly bits, teething corners, and hidden pockets that won’t judge you for stashing pacifiers.
The whole thing spiraled from a single prototype made for a friend’s baby shower — a goofy-looking octopus with different textures on each tentacle that somehow kept a colicky newborn entertained for twenty whole minutes. Word spread through the prenatal circuit faster than unsolicited birth stories, and suddenly we had a waiting list of sleep-deprived parents begging for “that weird octopus thing.” Now we’re a team of eight, including two pediatric OTs who test every design on their own kids first, making sure each doll hits those developmental sweet spots without looking like it escaped from a medical supply catalog.
We named ourselves after those breathing classes because, honestly, both experiences involve a lot of repetition, some awkward positions, and the hope that you’re doing something right for your kid. Our dolls won’t teach your baby to sleep through the night or eat their vegetables, but they’re built to survive getting gnawed on, dragged through playgrounds, and occasionally machine-washed after diaper blowout incidents. Think of them as the Switzerland of baby toys — neutral enough to please grandparents, interesting enough to hold a baby’s attention, and sturdy enough to become the crusty lovey that you’ll panic-search for at bedtime three years from now.
Categories
Clip & Go
Soft Books
Rattles & Teethers
Early Learning
Testimonials
“My 8-month-old immediately grabbed the crinkly wings and hasn’t let go since. The different textures keep her exploring for ages – finally something that holds her attention during tummy time.”
Emma T.
“Perfect first toy for our preemie. The high-contrast patterns actually get him to focus and track with his eyes. Our occupational therapist was impressed with how well-designed it is for development.”
Jennifer L.
“Our Freddie the Firefly has survived three kids and countless washes. The mirror still makes my youngest smile every morning and the musical chimes aren’t too loud or annoying.”
Priya S.
Early-Development Essentials
Teethers
Tummy-Time Mats
Mobiles
Common Questions
These soft toys are specifically created for babies from birth to 24 months. The different textures, colors, and interactive elements are tailored to support various developmental stages during these crucial early years.
Most models can be surface washed with a damp cloth and mild soap. For deeper cleaning, check the care label – some are machine washable on gentle cycle in a mesh laundry bag. Always air dry to maintain the toy’s shape and texture features.
Unlike traditional plush toys, these feature multiple sensory elements like crinkly fabrics, mirrors, rattles, and various textures. Each component serves a developmental purpose – from promoting visual tracking to encouraging fine motor skills and cause-and-effect learning.
Yes, these toys are made with non-toxic, BPA-free materials that meet or exceed safety standards. The fabrics and attachments are designed to withstand mouthing and chewing, which is a natural part of infant exploration.
Many models come with plastic clips or loops that easily attach to car seats, strollers, play gyms, or crib rails. This keeps the toy within baby’s reach during travel or play time while preventing it from falling on the ground.
Most include gentle sounds like soft rattles, crinkles, or squeakers. The volume levels are deliberately kept moderate – enough to engage baby’s attention without being overwhelming or disturbing to adults nearby.